“I’ve spent hundreds of hours with Gain users and there’s something different about the way they look at doing the dishes,” said Jasmine Watters, Senior Consumer Scientist, Procter & Gamble. Gain users described washing their dishes as “a meditation session,” “a stress reliever,” and even “being on cloud 9,” expressing that it makes their time spent at the sink the ultimate happy place. While washing dishes is the second most hated household chore, next to cleaning the toilet, Gain users are almost twice as likely to find dishwashing very enjoyable, compared to non-Gain users.ģ7% of Gain users are more likely to say good smelling dish soap aids in boosting their mood. Some key findings from the survey include: To better understand the connection between Gain dish soap and overall happiness, Gain commissioned a ‘State of Happiness’ survey** of 1,700 people. New Gain Power Blast Dish Spray builds on that sensorial tradition and makes dishwashing a more enjoyable experience by blasting away grease for ultra clean dishes and infusing the kitchen with a longer-lasting scent of Gain, compared to traditional Gain liquid dish soap. Gainiacs have celebrated the positive feelings the signature scent that Gain brings to everyday tasks ever since the brand was first introduced 56 years ago. Rather than dreading that time, Gain users are more likely to find small moments of happiness at the sink by using products, like Gain Power Blast, that provide a scent-sational cleaning experience.” “On average, people spend almost a half hour a day hand-washing dishes. “Since Gain dish launched in 2008, we have seen how Gainiacs use scent to enhance traditionally unexciting tasks, like washing the dishes, and transform them into sensorial experiences,” said Jennifer Lo, Brand Director, North America Hand Dish, Procter & Gamble. NEW Gain Power Blast Dish Spray (Photo: Business Wire)
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